Schiffman, L. G. (2019). Consumer Behavior (12th.). Pearson.
Cita Chicago (17th ed.)Schiffman, Leon G. Consumer Behavior. 12th. New Delhi: Pearson, 2019.
Cita MLA (9th ed.)Schiffman, Leon G. Consumer Behavior. 12th. Pearson, 2019.
Atenció: Aquestes cites poden no estar 100% correctes.