Cita APA (7th ed.)

Keller, K. (2018). Strategic Brand Management (4th.). Pearson.

Cita Chicago (17th ed.)

Keller, K.V. Strategic Brand Management. 4th. Uttar Pradesh: Pearson, 2018.

Cita MLA (9th ed.)

Keller, K.V. Strategic Brand Management. 4th. Pearson, 2018.