APA (7th ed.) Citation

Keller, K. (2018). Strategic Brand Management (4th.). Pearson.

Chicago Style (17th ed.) Citation

Keller, K.V. Strategic Brand Management. 4th. Uttar Pradesh: Pearson, 2018.

MLA (9th ed.) Citation

Keller, K.V. Strategic Brand Management. 4th. Pearson, 2018.