Keller, K. (2018). Strategic Brand Management (4th.). Pearson.
Lua i Stíl Chicago (17ú heag.)Keller, K.V. Strategic Brand Management. 4th. Uttar Pradesh: Pearson, 2018.
Lua MLA (9ú heag.)Keller, K.V. Strategic Brand Management. 4th. Pearson, 2018.
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