Cita APA (7th ed.)

Kotler, P. (2018). principles of Marketing (17th.). PEARSON.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 17th. Noida: PEARSON, 2018.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 17th. PEARSON, 2018.