George Belch. (2019). Advertising and Promotion (9th ed.). McGraw Hill.
Style de citation Chicago (17e éd.)George Belch. Advertising and Promotion. 9th ed. Delhi: McGraw Hill, 2019.
Style de citation MLA (9e éd.)George Belch. Advertising and Promotion. 9th ed. McGraw Hill, 2019.
Attention : ces citations peuvent ne pas être correctes à 100%.