Loudon, D. L., & Bitta, A. J. D. (1993). Consumer Behavior (4th ed.). McGraw Hill Education.
Cita Chicago (17th ed.)Loudon, David L., i Albert J Della Bitta. Consumer Behavior. 4th ed. Chennai: McGraw Hill Education, 1993.
Cita MLA (9th ed.)Loudon, David L., i Albert J Della Bitta. Consumer Behavior. 4th ed. McGraw Hill Education, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.