APA (7th ed.) Citation

Loudon, D. L., & Bitta, A. J. D. (2018). Consumer Behavior (4th.). McGraw Hill Education.

Chicago Style (17th ed.) Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behavior. 4th. Chennai: McGraw Hill Education, 2018.

MLA (9th ed.) Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behavior. 4th. McGraw Hill Education, 2018.