Loudon, D. L., & Bitta, A. J. D. (1993). Consumer Behavior (4th ed.). McGraw Hill Education.
Citación estilo ChicagoLoudon, David L., and Albert J Della Bitta. Consumer Behavior. 4th ed. Chennai: McGraw Hill Education, 1993.
Cita MLALoudon, David L., and Albert J Della Bitta. Consumer Behavior. 4th ed. McGraw Hill Education, 1993.
Warning: These citations may not always be 100% accurate.