APA (7th ed.) Citation

Iacobucci, D., & Vohra, A. (2020). Marketing Management. Cengage.

Chicago Style (17th ed.) Citation

Iacobucci, Dawn, and Anupama Vohra. Marketing Management. Delhi: Cengage, 2020.

MLA (9th ed.) Citation

Iacobucci, Dawn, and Anupama Vohra. Marketing Management. Cengage, 2020.