Cita APA (7a ed.)

Iacobucci, D., & Vohra, A. (2020). Marketing Management. Cengage.

Cita Chicago Style (17a ed.)

Iacobucci, Dawn, y Anupama Vohra. Marketing Management. Delhi: Cengage, 2020.

Cita MLA (9a ed.)

Iacobucci, Dawn, y Anupama Vohra. Marketing Management. Cengage, 2020.