Kotler, P., & Armstrong, G. A. (2014). Principles of marketing (6th edition.). Frenchs Forest, N.S.W. - Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Australia: Frenchs Forest, N.S.W. - Pearson, 2014.
MLA (9th ed.) CitationKotler, Philip, and Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Frenchs Forest, N.S.W. - Pearson, 2014.
Warning: These citations may not always be 100% accurate.