APA-Zitierstil (7. Ausg.)

Kotler, P., & Armstrong, G. A. (2014). Principles of marketing (6th edition.). Frenchs Forest, N.S.W. - Pearson.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, und Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Australia: Frenchs Forest, N.S.W. - Pearson, 2014.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, und Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Frenchs Forest, N.S.W. - Pearson, 2014.