Cita APA (7a ed.)

Kotler, P., & Armstrong, G. A. (2014). Principles of marketing (6th edition.). Frenchs Forest, N.S.W. - Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Australia: Frenchs Forest, N.S.W. - Pearson, 2014.

Cita MLA (9a ed.)

Kotler, Philip, y Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Frenchs Forest, N.S.W. - Pearson, 2014.