Kotler, P., & Armstrong, G. A. (2014). Principles of marketing (6th edition.). Frenchs Forest, N.S.W. - Pearson.
Style de citation Chicago (17e éd.)Kotler, Philip, et Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Australia: Frenchs Forest, N.S.W. - Pearson, 2014.
Style de citation MLA (9e éd.)Kotler, Philip, et Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Frenchs Forest, N.S.W. - Pearson, 2014.
Attention : ces citations peuvent ne pas être correctes à 100%.