Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. A. (2014). Principles of marketing (6th edition.). Frenchs Forest, N.S.W. - Pearson.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Australia: Frenchs Forest, N.S.W. - Pearson, 2014.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Frenchs Forest, N.S.W. - Pearson, 2014.