Kotler, P., & Armstrong, G. A. (2014). Principles of marketing (6th edition.). Frenchs Forest, N.S.W. - Pearson.
Chicago (17e ed.) BronvermeldingKotler, Philip, en Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Australia: Frenchs Forest, N.S.W. - Pearson, 2014.
MLA (9e ed.) BronvermeldingKotler, Philip, en Gary; Armstrong Armstrong. Principles of Marketing. 6th edition. Frenchs Forest, N.S.W. - Pearson, 2014.
Let op: Deze citaties zijn niet altijd 100% accuraat.