Cita APA (7th ed.)

Charan, R. (2007). What the Customer Wants You to Know. Portfolio/Penguin.

Cita Chicago (17th ed.)

Charan, Ram. What the Customer Wants You to Know. Gururgram: Portfolio/Penguin, 2007.

Cita MLA (9th ed.)

Charan, Ram. What the Customer Wants You to Know. Portfolio/Penguin, 2007.