Keller, K. L., & Swaminathan, V. (2020). Strategic Brand Management (5th.). Pearson.
Chicago Style (17th ed.) CitationKeller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management. 5th. Harlow: Pearson, 2020.
MLA (9th ed.) CitationKeller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management. 5th. Pearson, 2020.
Warning: These citations may not always be 100% accurate.