Cita APA (7a ed.)

Keller, K. L., & Swaminathan, V. (2020). Strategic Brand Management (5th.). Pearson.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, y Vanitha Swaminathan. Strategic Brand Management. 5th. Harlow: Pearson, 2020.

Cita MLA (9a ed.)

Keller, Kevin Lane, y Vanitha Swaminathan. Strategic Brand Management. 5th. Pearson, 2020.