Citazione Stile APA (7a Edizione)

Keller, K. L., & Swaminathan, V. (2020). Strategic Brand Management (5th.). Pearson.

Citazione stile Chigago Style (17a edizione)

Keller, Kevin Lane, e Vanitha Swaminathan. Strategic Brand Management. 5th. Harlow: Pearson, 2020.

Citatione MLA (9a ed.)

Keller, Kevin Lane, e Vanitha Swaminathan. Strategic Brand Management. 5th. Pearson, 2020.