APA citiranje

Keller, K. L., & Swaminathan, V. (2020). Strategic Brand Management (5th.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management. 5th. Harlow: Pearson, 2020.

MLA citiranje

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management. 5th. Pearson, 2020.