APA (7th ed.) Citation

Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.

Chicago Style (17th ed.) Citation

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.

MLA (9th ed.) Citation

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.

Warning: These citations may not always be 100% accurate.