Cita APA (7th ed.)

Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.

Cita Chicago (17th ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.

Cita MLA (9th ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.