Cita APA (7a ed.)

Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.

Cita Chicago Style (17a ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.

Cita MLA (9a ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.