APA-viite (7. p.)

Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.

Chicago-viite (17. p.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.

MLA-viite (9. p.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.