Lua APA (7ú heag.)

Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.

Lua i Stíl Chicago (17ú heag.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.

Lua MLA (9ú heag.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.

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