Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.
Citación estilo ChicagoKapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.
Cita MLAKapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.
Warning: These citations may not always be 100% accurate.