Citazione Stile APA (7a Edizione)

Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.

Citazione stile Chigago Style (17a edizione)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.

Citatione MLA (9a ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.