Kapferer, J. N. (2012). The New Strategic Brand Management (5th.). Kogan Page Ltd.
Chicago-čujuhus (17. p.)Kapferer, Jean Noel. The New Strategic Brand Management. 5th. London: Kogan Page Ltd, 2012.
MLA-čujuhus (9. p.)Kapferer, Jean Noel. The New Strategic Brand Management. 5th. Kogan Page Ltd, 2012.
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