The New Strategic Brand Management
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
London
Kogan Page Ltd
2012
|
| Udgivelse: | 5th |
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 200131b xxu||||| |||| 00| 0 eng d | ||
| 999 | |c 357620 |d 357620 | ||
| 020 | |a 9780749465155 | ||
| 082 | |a 658.827 |b KAP | ||
| 100 | |a Kapferer, Jean Noel |9 28095 | ||
| 245 | |a The New Strategic Brand Management | ||
| 250 | |a 5th | ||
| 260 | |a London |b Kogan Page Ltd |c 2012 | ||
| 300 | |a xviii+492p, 25cm | ||
| 650 | |a Brand name products--Management; Product management; Strategic planning; Brand name products |9 28096 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_KAP |7 0 |9 439403 |a 50008177 |b 50008177 |d 2020-01-31 |e Barcode Books International, BBI/2019-20/0220 |g 3844.00 |l 0 |o 658.827 KAP |p M4521 |r 2020-01-31 |w 2020-01-31 |y RB |z Includes Bibliography and Index | ||