The New Strategic Brand Management

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Bibliográfalaš dieđut
Váldodahkki:	Kapferer, Jean Noel
Materiálatiipa:	Girji
Giella:	eaŋgalasgiella
Almmustuhtton:	London Kogan Page Ltd 2012
Preanttus:	5th
Fáttát:	Brand name products > Management; Product management; Strategic planning; Brand name products
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Brand Bubble: Looming Crisis in Brand Value
Dahkki: Gerzema John
Almmustuhtton: (2008)

Brand Called You
Dahkki: Montoya Peter
Almmustuhtton: (2003)

Building Strong Brands
Dahkki: Aaker David A
Almmustuhtton: (1996)

The New Strategic Brand Management
Dahkki: Kapferer, Jean Noel
Almmustuhtton: (2009)

The New Strategic Brand Management
Dahkki: Kapferer, Jean Noel
Almmustuhtton: (2009)

Brand immortality
Dahkki: Pringle, Hamish
Almmustuhtton: (2009)

United We Brand
Dahkki: Moser Mike
Almmustuhtton: (2003)

New Strategic Brand Management : Advanced insights & strategic thinking
Dahkki: Kapferer J N
Almmustuhtton: (2015)

Designing world class BRANDS (Audio Book)
Dahkki: Naware, Ravi
Almmustuhtton: (2004)

Advanced Brand Management
Dahkki: Temporal, Paul
Almmustuhtton: (2010)

Competitive Success
Dahkki: Davis, John A
Almmustuhtton: (2010)

Brand Breakout
Dahkki: Kumar, Nirmalya
Almmustuhtton: (2013)

Strategic Brand Management
Dahkki: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Almmustuhtton: (2008)

Building Strong Brands
Dahkki: Aaker, David A
Almmustuhtton: (1996)

Building Strong Brands
Almmustuhtton: (1996)

Differentiate Or Die
Dahkki: Trout Jack
Almmustuhtton: (2008)

Infinite Asset
Dahkki: Hill Sam
Almmustuhtton: (2001)

The International Brand Valuation Manual
Dahkki: Salinas, Gabriela
Almmustuhtton: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Branding in a Competitive Marketplace
Dahkki: Baisya, Rajat K.
Almmustuhtton: (2013)

Origin of Brands
Dahkki: Ries Al
Almmustuhtton: (2004)

Living Brands
Dahkki: Nadeau, Raymond A.
Almmustuhtton: (2007)

Best of Branding \: Best Practices in Corporate Branding
Dahkki: Gregory James R.
Almmustuhtton: (2004)

Building Successful BRANDS in the 21st Century (Audio Book)
Dahkki: Muthuraman, B
Almmustuhtton: (2004)

Building Brand Value : five steps to building powerful brands
Dahkki: Parameswaran M.G
Almmustuhtton: (2006)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
Dahkki: Ind Nicholas
Almmustuhtton: (2004)

Differentiate of Die
Dahkki: Trout, Jack
Almmustuhtton: (2008)

Differentiate of Die
Dahkki: Trout, Jack
Almmustuhtton: (2008)

Marketing Genius
Dahkki: Fisk, Peter
Almmustuhtton: (1999)

Marketing Genius
Dahkki: Fisk, Peter
Almmustuhtton: (1999)

Creating Passion Brands
Dahkki: Edwards, Helen
Almmustuhtton: (2006)

Marketing Management
Dahkki: Saxena, Rajan
Almmustuhtton: (2006)

From Brand Vision to Brand Evaluation
Dahkki: Chernatony, Leslie de
Almmustuhtton: (2006)

Designing Brand Identity : an essential guide for the entire branding team
Dahkki: Wheeler, Alina
Almmustuhtton: (2018)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (2010)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2009)

Marketing Management
Dahkki: Saxena, Rajan
Almmustuhtton: (2006)

Brands and Branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)