The New Strategic Brand Management

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Bibliografske podrobnosti
Glavni avtor:	Kapferer, Jean Noel
Format:	Knjiga
Jezik:	angleščina
Izdano:	London Kogan Page Ltd 2012
Izdaja:	5th
Teme:	Brand name products > Management; Product management; Strategic planning; Brand name products
Oznake:	Označite Brez oznak, prvi označite!

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