The New Strategic Brand Management
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The New Strategic Brand Management

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Bibliographic Details
Main Author: Kapferer, Jean Noel
Format: Book
Language:English
Published: London Kogan Page Ltd 2012
Edition:5th
Subjects:
Brand name products > Management; Product management; Strategic planning; Brand name products
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The New Strategic Brand Management

The New Strategic Brand Management by Kapferer, Jean Noel

Published 2009
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The New Strategic Brand Management

The New Strategic Brand Management by Kapferer, Jean Noel

Published 2009
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