Kotler, P., & Keller, K. L. (2016). Marketing Management (15th.). Pearson India Education Services Pvt, Ltd.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 15th. Noida: Pearson India Education Services Pvt, Ltd, 2016.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 15th. Pearson India Education Services Pvt, Ltd, 2016.
Warning: These citations may not always be 100% accurate.