Cita APA (7th ed.)

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th.). Pearson India Education Services Pvt, Ltd.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th. Noida: Pearson India Education Services Pvt, Ltd, 2016.

Cita MLA (9th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th. Pearson India Education Services Pvt, Ltd, 2016.