APA (7e ed.) Bronvermelding

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th.). Pearson India Education Services Pvt, Ltd.

Chicago (17e ed.) Bronvermelding

Kotler, Philip, en Kevin Lane Keller. Marketing Management. 15th. Noida: Pearson India Education Services Pvt, Ltd, 2016.

MLA (9e ed.) Bronvermelding

Kotler, Philip, en Kevin Lane Keller. Marketing Management. 15th. Pearson India Education Services Pvt, Ltd, 2016.