Cita APA (7th ed.)

Mckain, S. (2005). What Customers Really Want. Jaico Publishing House.

Cita Chicago (17th ed.)

Mckain, Scott. What Customers Really Want. Mumbai: Jaico Publishing House, 2005.

Cita MLA (9th ed.)

Mckain, Scott. What Customers Really Want. Jaico Publishing House, 2005.