APA (7th ed.) Citation

Mckain, S. (2005). What Customers Really Want. Jaico Publishing House.

Chicago Style (17th ed.) Citation

Mckain, Scott. What Customers Really Want. Mumbai: Jaico Publishing House, 2005.

MLA (9th ed.) Citation

Mckain, Scott. What Customers Really Want. Jaico Publishing House, 2005.