APA (7th ed.) Citation

Kaplan, S. (2008). Bag the Elephant: How to win & keep big customers. The Free Press.

Chicago Style (17th ed.) Citation

Kaplan, Steve. Bag the Elephant: How to Win & Keep Big Customers. New York: The Free Press, 2008.

MLA (9th ed.) Citation

Kaplan, Steve. Bag the Elephant: How to Win & Keep Big Customers. The Free Press, 2008.