Cita APA (7a ed.)

Kaplan, S. (2008). Bag the Elephant: How to win & keep big customers. The Free Press.

Cita Chicago Style (17a ed.)

Kaplan, Steve. Bag the Elephant: How to Win & Keep Big Customers. New York: The Free Press, 2008.

Cita MLA (9a ed.)

Kaplan, Steve. Bag the Elephant: How to Win & Keep Big Customers. The Free Press, 2008.