Surmanek Jim. (1996). Media Planning (3rd.). McGraw Hill.
Cita Chicago (17th ed.)Surmanek Jim. Media Planning. 3rd. McGraw Hill, 1996.
Cita MLA (9th ed.)Surmanek Jim. Media Planning. 3rd. McGraw Hill, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.