APA (7th ed.) Citation

Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.

Chicago Style (17th ed.) Citation

Kapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.

MLA (9th ed.) Citation

Kapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.

Warning: These citations may not always be 100% accurate.