Cita APA (7th ed.)

Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.

Cita Chicago (17th ed.)

Kapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.

Cita MLA (9th ed.)

Kapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.