Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.
Dyfyniad Arddull ChicagoKapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.
Dyfyniad MLAKapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.