APA aipamena

Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.

Chicago Style aipamena

Kapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.

MLA aipamena

Kapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.