Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.
Citación estilo ChicagoKapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.
Cita MLAKapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.
Warning: These citations may not always be 100% accurate.