APA citiranje

Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.

Chicago Style (17th ed.) Citation

Kapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.

MLA citiranje

Kapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.