Kapferer, J. N. (2000). Strategic Brand Management. Oxford Universirty Press.
芝加哥风格引文Kapferer, Jean- Noel. Strategic Brand Management. New Delhi: Oxford Universirty Press, 2000.
MLA引文Kapferer, Jean- Noel. Strategic Brand Management. Oxford Universirty Press, 2000.
警告：这些引文格式不一定是100％准确.