Cita APA (7a ed.)

Gerzema John. (2008). Brand Bubble: Looming Crisis in Brand Value. Jossey Bass.

Cita Chicago Style (17a ed.)

Gerzema John. Brand Bubble: Looming Crisis in Brand Value. New Jersey: Jossey Bass, 2008.

Cita MLA (9a ed.)

Gerzema John. Brand Bubble: Looming Crisis in Brand Value. Jossey Bass, 2008.